Wednesday, December 6, 2006

Phone Right

Around 90% of all first time enquiries begin on the telephone, so it's the perfect opportunity to project an image of friendliness, efficiency and professionalism. It's also the opportunity to significantly increase your conversion rate of telephone enquiries into sales and achieve a better return on your advertising and marketing investment.

To get the full benefits from your phone, it's important all your team members consistently use good telephone technique.

  1. Develop phone answering protocols
  2. Develop scripts for common phone situations
  3. Hang up last

Voicemail: Friend or Foe?

When used effectively voicemail can be a great help. It's important though, not to use it as a means of avoiding talking with your customers.

When recording your voicemail messages remember these 3 things:

  1. Be as brief as possible.
  2. Be totally customer focused.
  3. Give a human option early.

Good telephone technique can create a delightful experience for your callers such that they'll want to keep coming back.

Your company's phone pocedures need to be in line with company strategy.

CPAs and CAs who are members of the Principa Alliance specialize in advising small and medium sized businesses by providing strategic planning services including Phone Right. Strategic planning can help you build a clear vision for your business so you can plan - and achieve - the success you deserve.

The Phone Right workshop gives you and yor Team the skills you need to create a powerful first impression that is in line with your strategic plan. What's more, it also gives you key tips and techniques for dramatically increasing the effectiveness of your sales and customer service efforts.

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