Friday, July 31, 2009

Free Cup of Coffee


Brenda Richter, CPA is currently offering a free cup of coffee to Santa Barbara area business owners.

Wednesday, July 29, 2009

Entrepreneurs Will Lead The Way

In a recent commercial, American Express asserts that it is the small business entrepreneurs that will be the powerful force in our economy that will spark the changes needed for a positive turn around. It is these entrepreneurs that will lead the way.

And, American Express offers to help. American Express knows that the entrepreneurs can’t go it alone. They need help from their financial institutions (credit cards and banks), from their team members, from their vendors, and from their outside advisors. CPAs who are members of the Principa Alliance, have positioned themselves to be advisors to the entrepreneurs that are ready to lead the way. These CPAs do more than just “keep the score” and file a tax return. They work with businesses to identify areas that are not realizing their full potential and help improve the business to build a more rewarding, more enjoyable and more profitable businesses. To build a business that leads the way.

Brenda Richter, CPA is a member of the Principa Alliance.

To learn more about Principa CPAs, visit: Principa.biz


To watch the American Express commercial, visit: You Tube

Tuesday, July 28, 2009

On A Mission To Stay In Business

Experience shows that companies with a clear and ever-present mission statement surpass their competition and last in the marketplace. Mission statements define, preserve and strengthen a company’s unique competitive advantages.

You want to create a statement that you and your team can look to every day and ask “Am I fulfilling the company’s mission?” For example, one mission statement could be “to be the leading game software developer for teens.” A more actionable mission statement would be “Surpass XYZ games developer in sales, customer experience and speed to market.” The second mission statement has clear goals and direction, while the more abstract version would be more appropriate for a vision statement than a mission statement. The second statement clearly supports the vision statement.

A mission statement has several defining and distinguishing characteristics:
  • It motivates your team
  • It translates into what your employees do every day
  • It states a goal that can be measured and identified easily
  • It reflects and is rooted in the competitive environment in which your company functions
A Principa CPA has the tools to help you create, build, modify, refine or enhance your vision and mission statements with en emphasis towards Sstaying in business".

Brenda Richter, CPA is a member of the Principa Alliance of CPAs.

Wednesday, July 22, 2009

CHOICES


You are always one choice away from
changing your business and changing your life.

Sunday, July 19, 2009

Adaptive Capacity

Every business can be thought of as a plane such as the Boeing 777. When an airline adds a new plane to their fleet, they add capacity. The airlines then go one step further by dividing that marginal capacity into 5 segments. First Class, Business Class, Full-fare Coach, Coach & Discount/Priceline. Other businesses that work with similar adaptive capacity models include hotels, golf courses, movie theaters, and car rentals. Your CPA should also have an adaptive capacity model in his/her business. So the next time you are working with your CPA, think about your budget and what level of service you want from your CPA. Ask yourself the questions associated with these pictures.

Where do you want to sit on your CPA's plane?


Or, would you prefer a private jet?