On A Mission To Stay In Business

Experience shows that companies with a clear and ever-present mission statement surpass their competition and last in the marketplace. Mission statements define, preserve and strengthen a company’s unique competitive advantages.

You want to create a statement that you and your team can look to every day and ask “Am I fulfilling the company’s mission?” For example, one mission statement could be “to be the leading game software developer for teens.” A more actionable mission statement would be “Surpass XYZ games developer in sales, customer experience and speed to market.” The second mission statement has clear goals and direction, while the more abstract version would be more appropriate for a vision statement than a mission statement. The second statement clearly supports the vision statement.

A mission statement has several defining and distinguishing characteristics:

• It motivates your team
• It translates into what your employees do every day
• It states a goal that can be measured and identified easily
• It reflects and is rooted in the competitive environment in which your company functions

A Principa CPA has the tools to help you create, build, modify, refine or enhance your vision and mission statements with en emphasis towards Sstaying in business".

Brenda Richter, CPA is a member of the Principa Alliance of CPAs.