Existing customers and prospects make decisions everyday about how to invest their resources. These decisions are based upon what they feel benefits them. They make trade offs with each purchasing decision. A well defined Unique Business Value Proposition will help you retain your existing customers and direct new customers to your business.
Recently, I wrote a white paper article for Santa Barbara bookkeepers about the importance of having a Unique Business Value Proposition for their business. While this article was directed to bookkeepers, the concept of a Unique Business Value Proposition is universal to all businesses.
Monday, June 14, 2010
Saturday, June 5, 2010
Remembering John Wooden
"Winning is a by-product... The score will take care of itself when you take care of the effort that precedes the score."
John Wooden, 1910 - 2010
Head Coach UCLA Basketball
No doubt the success of any organization will always be dependent on its leadership.
John Wooden was an excellent leader, and this is reflected in his success as coach of the UCLA bruins. While he was known as the wizard of Westwood, wizardry had nothing to do with his and the team's achievements. Coach Wooden lived his life by some very basic principles, and he used these principles to lead others.
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