Existing customers and prospects make decisions everyday about how to invest their resources. These decisions are based upon what they feel benefits them. They make trade offs with each purchasing decision. A well defined Unique Business Value Proposition will help you retain your existing customers and direct new customers to your business.
Recently, I wrote a white paper article for Santa Barbara bookkeepers about the importance of having a Unique Business Value Proposition for their business. While this article was directed to bookkeepers, the concept of a Unique Business Value Proposition is universal to all businesses.
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1 comment:
Creating a unique business value proposition is vital as no two businesses are alike.
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