Did you know…?
- A change of just 5% in customer retention can produce a staggering 125% change in profits.
- 68% of customers leave because of perceived indifference.
- Most businesses spend 6 times more to attract new customers than they do to keep the ones they've got.
- Each unhappy customer tells at least 9 others about their bad experience.
Sobering stuff.
While you're in business to make a profit, managing a business only for profit is like playing tennis with your eye on the scoreboard. The 4 purposes of your business are to:
- Create new customers
- Keep them coming back
- Turn them into advocates for you, and
- Have fun!
Don't aim to satisfy your customers. Aim to delight them!
As a member of the Principa Alliance, an international network of business consultants, my goal is to help business owners and managers build a stronger, more profitable business and enjoy a higher quality of life as a result.
When businesses work with a Principa Alliance member to improve their business, they gain access to a global knowledge base and a wealth of consulting experience that is so much more powerful than any one firm could offer.
In short, a Principa Alliance member can, and will, do so much more for a business than just 'keep the score.'
Posts
No comments:
Post a Comment