Completing the Networking Cycle

After you attend a networking event and pass out dozens of business cards, someone is bound to call. Are you ready for that call?

Peter Drucker once said:

“Marketing is not only much broader than selling; it is not a specialized
activity at all. It encompasses the entire business. It is the whole business
seen from the point of view of the final result, that is, from the customer's
point of view. Concern and responsibility for marketing must therefore permeate
all areas of the enterprise.”

In other words, marketing is everything a business does in order to acquire and retain a customer.

Marketing is part of corporate culture, and as such needs to be addressed in every activity the business carries out.

This means developing performance standards for the day-to-day activities of the business.

For example, every day we talk with each other on the phone.

Every one of us recognizes that each contact represents a tremendous opportunity for us to do an unbelievable job of providing our customers with fantastic customer service.

When we do that consistently, we become known as an organization that’s “switched on” and one that’s great to deal with. Clearly, that helps our image enormously.

The Phone Right program is a combination of live and DVD based training that is specially designed to give businesses ideas and performance standards for dealing with people on the phone. The program makes sure you are ready for the calls that are likely to result from networking activities.

A Principa CPA can lead the Phone Right program for your business.

Brenda Richter, CPA is a member of the Principa Alliance.