Make the Most of Your Resources

My Friend Ric Payne, CA shared the following information on Facebook this morning:

I read that the source of competitive advantage had shifted from access to natural resources, financial strength & market access to: technology, human capital & organizational capacity to manage change. Little wonder intangibles have gone from being 38% of market cap in 1982 to 85% in 2000! Where will it end? Will tangibles even be relevant in the future?

With this in mind, many small businesses may think they are at a disadvantage due to the limited resources (technology, human capital and organizational capacity) that they have internally. But, this does not have to be the case. Many small businesses over come the lack of internal resources by making the most of the opportunities available through external resources. Such resources include CPAs who are members of the Principa Alliance, their bankers, their attorneys, industry organizations, and fellow business owners (through the Business Boot Camp).

Brenda Richter, CPA is a member of the Principa Alliance.